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愛的鳥巢-由關懷起家 |
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19世紀中期，雀巢公司創立人Mr. Henri Nestlé 有感於當時嬰兒的高死亡率，乃致力於嬰兒食品的研究發展。
1867年他成功地發明了一種劃時代，革命性的嬰兒奶麥食品，幫助解決缺乏母親哺餵的問題。一年後 ，Mr. Henri Nestlé 決定以鳥巢圖案(Nestlé)
做為雀巢 (Nestlé)
的商標，雀巢也一直秉持著Mr. Henri Nestlé 對人本的關懷與努力的精神，在食品的開發與行銷上，繼續將這份關懷無遠弗屆地傳遞到世界每個角落。雀巢期望，無論任何國家任何地區，人們只要看到母鳥餵小鳥的雀巢商標，就會聯想感受到它所代表的安全、責任、溫暖、母愛、自然及家庭等精神與意義。 |
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Milestone 重要里程碑 |
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● 1866 Foundation of Anglo-Swiss Condensed Milk Co.
● 1867 Henry Nestlé’s Infant cereal developed
● 1905 Nestlé and Anglo-Swiss Condensed Milk Co. (new name after merger)
● 1929 Merger with Peter, Cailler, Kohler Chocolats Suisses S.A.
● 1934 Launch of Milo
● 1938 Launch of Nescafé
● 1947 Nestlé Alimentana S.A. (new name after merger with Maggi)
● 1948 Launch of Nestea and Nesquik
● 1969 Vittel (initially equity interest only)
● 1971 Merger with Ursina-Franck
● 1973 Stouffer (with Lean Cuisine)
● 1974 L’Oréal (associate)
● 1977 Nestlé S.A. (new Company name) Alcon (2002: partial IPO)
● 1981 Galderma (joint venture with L’Oréal)
● 1985 Carnation (with Coffee-mate and Friskies)
● 1986 Creation of Nestlé Nespresso S.A.
● 1988 Buitoni-Perugina, Rowntree (with Kit Kat)
● 1990 Cereal Partners Worldwide (joint venture with General Mills)
● 1991 Beverage Partners Worldwide (joint venture with Coca-Cola)
● 1992 Perrier (with Poland Spring)
● 1993 Creation of Nestlé Sources Internationales (2002: Nestlé Waters)
● 1997 Creation of Nutrition Strategic Business Division (2006: Nestlé Nutrition)
● 1998 Sanpellegrino and Spillers Petfoods Launch of Nestlé Pure Life
● 2000 PowerBar
● 2001 Ralston Purina
● 2002 Schöller and Chef America Dairy Partners Americas (joint venture with Fonterra)
Laboratoires innéov (joint venture with L’Oréal)
● 2003 Mövenpick and Dreyer’s
● 2005 Wagner, Protéika and Musashi
● 2006 Creation of FoodServices Strategic Business Division
Lactalis Nestlé Produits Frais (associate)
Jenny Craig, Uncle Tobys and Delta Ice Cream
● 2007 Novartis Medical Nutrition, Gerber, Henniez |
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